Woodeco pavilion at MEBLE POLSKA awarded at Eventex Awards 2026

Eventex Awards is one of the most prestigious global competitions in the event and experience marketing industry. The 16th edition of the competition gathered 1,405 entries from around the world, with Poland winning a total of 73 awards and ranking among the most successful countries of this year’s edition.

The awarded project, “Woodeco: brand experience,” was presented from 25 to 28 February 2025 at the Poznań International Fair during MEBLE POLSKA. The Woodeco zone went far beyond a traditional trade fair stand. It was designed as an immersive, multisensory space where product presentation was combined with the atmosphere of a home interior, technology, music, scent, taste and direct interaction with materials.

The zone featured, among others, the brand’s latest solutions: Mood Stories, Deep Matt and the AI Navigator. A key aspect of the project was the shift from a classic product display to an engaging brand experience. Visitors could explore the space through the touch of material textures, atmospheric lighting, a live DJ set, live cooking and conversations held in a more relaxed, relationship-focused environment.

The jury recognised the project for creatively redefining the brand’s presence at a trade fair by creating a space that combined innovative materials, AI-based tools and a human-centred approach to experience design. According to the entry description, the Woodeco zone felt more like a welcoming living room than a standard exhibition stand, encouraging visitors to stay longer and build an emotional connection with the brand.

The award for a project presented during MEBLE POLSKA 2025 confirms that the Poznań trade fair is not only the key meeting place for the furniture industry in Central and Eastern Europe, but also a platform for premieres, inspiring presentations and innovative brand experiences.

Congratulations to Woodeco and BluExperience on this international recognition.